Christianity and Prostitution in the Middle Ages Essay

Christianity and Prostitution in the Middle Ages 21st century Americans live with the hopes of being a tolerant society. Modern American culture attempts to teach diversity and acceptance. However there is uncertainty about subjects associated with immoral behavior and sexuality. Many people are uncomfortable with the idea of prostitution as a legal institution. Hence, it remains illegal throughout the United States in all but a few counties in one state, Nevada. People have questioned the moral and legal issues of this career choice throughout much of written history, especially since the beginnings of Judeo-Christianity. Many modern views stem from the development of Christianity and its articulation in the Middle Ages.†¦show more content†¦This will show the consistency between philosophy and practice. Then a comparison between philosophy and practice within the contemporary United States will be made, which unlike the medieval period do not match up. When philosophy and practice do not match, hypocrisy follows. In the later medieval period, after about 1000, the church had a larger audience than any government of the Middle Ages. It attempted to understand human behavior and explain disorder by placing blame on different aspects of society that did not follow its moral norm. So to understand government one must understand the views of the church, since governments adopted much of what church figures preached. Early on, from its beginning until about 1000, Christianity was not yet organized and was unable to hold a clear view on all aspects of the road to salvation. Without set rules, it was open to individual communities, each with its own bishop, to decide what was appropriate. Views varied and were easily confused. Interpretations of the circulating Gospels were open to whomever read and taught them. Traveling prophets and philosophers rendered their own ideas rather than a unified Christian ideal. But even with the confusion, a unified philosophy on prostitution arose and remained constant throughout the Middle Ages. St. Augustine, who was one of the most frequently read and cited theologiansShow MoreRelatedFreedom of Women to Be Prostitutes Essay1440 Words   |  6 PagesFor centuries, women have been selling their bodies, in most cases prostitution, but it is not world’s oldest profession. Nevertheless, for as long as history states, prostitution has been around for as long as the oldest professions in the world. Every aspect of history asserts even the slightest things about prostitution existing. Prostitution has been a long-term profession through out several decades, whether it varies from being an adult star, escort, prostitute, a stripper etc†¦ As long as theyRead MoreThe Medieval Islamic Attitude Towards Christianity1562 Words   |  7 PagesThe medieval Islamic attitude towards Christianity varied quite considerably; often Christians would be considered as either ‘People of the Book’, or as heretics. There was a common belief among Muslims that, while Muslims tolerated Christians and accepted them, Christians had a tendency to pre-condemn Muslims. On the other hand, although Christians did undeniably attempt to convert Muhammad, and many other Muslims, to Christianity, as well as refer to them repeatedly as pagans within their literatureRead MoreProstitution is common lewdness for hire, the act or practice of a woman who permits a man who will800 Words   |  4 PagesProstitution is common lewdness for hire, the act or practice of a woman who permits a man who will pay her price to have sexual intercourse with her. It is a universal phenomenon with moral, social, cultural, psychological, medical, and other aspects. Although male prostitution is also found, that involving males exclusively is best considered as part of the general problem of HOMOSEXUALITY. History. Social attitudes toward prostitution have changed through the ages and go on changing. It is difficultRead MoreThe Sparrow1724 Words   |  7 PagesSofia, Emilio, and Anne have gone through have shaped their faithfulness to God or their hesitancy to believe. Sofia Mendes is introduced in the novel as a stern Jewish woman. Christianity has a close relationship with Judaism, both historically and theologically. Despite its Jewish origins, it was not long before Christianity regarded itself as something other than a new Jewish sect. Christians have criticized Jews for rejecting Jesus as their messiah, and Jews have criticized Christians for corruptingRead MoreReligion - The Opiate of the People Essay1352 Words   |  6 Pagescontrol of the Middle East, nudging the world ever closer to complete war in the name of fictional mythologies and neuroses. In this conflict, the greatest threat to human existence must be squarely pointed out and eliminated, the nihilistic faith of Christianity. Though Islam is not a progressive faith by any standard, it does not threaten the very idea of liberty in the world, for it is fundamentally not rooted in the Western culture where ideas of liberty originated. Christianity, on the otherRead More Jane Addams a nd Hull House Essay1548 Words   |  7 Pagesto exclude blacks from areas inhabited by whites. To help the urban poor, many middle-class reformers sought solutions for relieving poverty. Many reformers at this time such as Jacob Riis focused on the poor and immigrants moral improvements and ignored the crippling impact of low wages and dangerous working conditions. Organizations expelled immigrants from drinking and other forbidden behaviors such as prostitution and gambling. What these reformers didn’t understand was that the conditionsRead MoreEssay about Martin Luthers Impact on the Catholic Church938 Words   |  4 PagesSocial and Political Issues of the Time Social In the 1400s, Europe had been left in devastation from the aftermath of the black plague. This had left Europe in major religious, social and economic upheavals. Orphans, theft, intoxication, prostitution, brutality and misuse of powerful by important figures were very common. Education was unavailable to anyone without enough money to pay for it, creating an extremely large gap and social division between the classes. Church services and the bibleRead MoreSexual Discrimination And Gender Discrimination1384 Words   |  6 Pagesand most rampant types of social discrimination, which had persistently and insidiously permeated different aspects of society that in turn help validate and reinforce the discrimination. The three largest religions in the world namely Judaism, Christianity and Islam for instance shared the common belief about the patriarchal origins of humanity in which God first created Adam whereas Eve was created out from his ribs. (Lippert-Rasmussen, 2014, p263) Even th e religious concept of God is a masculineRead MoreBrief History of Prostitution3302 Words   |  14 PagesBrief history of prostitution Note by the author This document owes a lot to Max Chaleil’s work. His book, ‘Le corps prostituà © : le sexe dà ©vorant’ is the main reference of this file. This historical summary will mainly concern France, even though there are a few comparisons with the situation of prostitution in other countries. 1. The Beginnings : Sexual hospitality and sacred prostitution It is not so sure that prostitution is the oldest trade in the world; the Europeans admitted to it during theRead MoreThe Issue Of Women During The Twentieth Century2441 Words   |  10 Pageswomen presented in my paper are charged with murder and adultery. However, there are countless of women bring persecuted under adultery that are prostituting themselves and many have been either forced into it or had no other way to survive but prostitution. As the United States grows recognizing that there are avenues that others might not and open our eyes to see how ministers can help and minister to the Musli m women who are suffering here within our own borderers and empower our communities to

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Poverty is a Hidden Epidemic - 1175 Words

Poverty Poverty is the state or condition of having little or no money, goods, or means of support. (11) Poverty is a hidden epidemic that is on the rise. Poverty can affect anyone and its consequencest can be serious. Poverty can affect someone academically, socially, and emotionally. The topic of poverty is of interest to me because I live in a neighborhood that is in poverty and I am wondering why it is in poverty and the methods of alleviating it of poverty. In addition, I live in a neighborhood that experiences poverty and some of my friends live in neighborhoods experiencing poverty. Moreover, I have friends who have faced poverty themselves and I want to know how to prevent others from experiencing poverty. Poverty can†¦show more content†¦(5) 50,000 per day die due to poverty-related causes. Those living in poverty suffer disproportionately from hunger or even starvation and disease.Those living in poverty face shorter life expectancies. According to WHO, hunger and malnutrition are the single gravest threats to the global public health and malnutrition is the biggest contributor to child deaths. Those who live in poverty have a greater chance of being disabled within their life. Infectious disease such as malaria and whooping cough can perpetuate the cycle of poverty by taking money for investment and productitivty to healthcare and economic resources. Financial worries can take a toll on one’s mental health and therefore, can cause mental illness which cost money to treat and reduces one’s quality of life.(6) Rises in the costs of living makes poor people less able to afford items. Poor people spend a greater portion of their budgets on food than richer people. Therefore, poor households and those near the poverty threshold can be vulnerable to the effects of increases in food prices. Children in poverty usually live in poorer neighborhoods with more pollution, therefore leading to a decreased IQ and illnesses. Poor people don’t have access to healthy foods and therefore have a greater chance of becoming obese. (7) Research has shown that children’s academic achievemnets are affected when they cme from a low-income family.Show MoreRelatedSchwartz-Nobel, Loretta. Growing Up Empty: The Hunger Epidemic in America.1718 Words   |  7 PagesSchwartz-Nobel, Loretta. Growing Up Empty: The Hunger Epidemic in America. New York, NY: HarperCollins Publishers Inc. 2002 (248 pages) First, I would like to give my opinion of whether this book was worthwhile at the beginning of this book review. Because I believe this is one of the most moving books written today about the problem of hunger in America. I also believe that this book should be required reading for every elected official who has the power to end the needless tragedy of hungerRead MoreReaganomics and Its Effect on Minority Groups1519 Words   |  7 Pagesterms as leader of the free world are the laws, regulations, and policies passed under his two terms as President of the United States. These regulations soon became known as â€Å"Reaganomics†, a term that is still used today to describe these policies. Hidden underneath the manufactured depiction of Reaganomics policies by mass media lies a controversial observation: these policies may have created a permanent shift in American society which, as a result, disenfranchised minorities since they went intoRead MoreTaking a Look at Malnutrition1 761 Words   |  7 Pagesmany different aspects to it, which causes it to be such a broad topic. That can also leave one ignorant to a lot of the general information about all malnutrition is. Over 2 billion of the world’s population suffer from malnutrition. It is also a hidden, yet prominent cause of death in children, taking the lives of 2.6 million kids, which is a third of global child deaths. A common misconception about malnutrition is that it is only a field in itself. What is failed to realize is that there are differentRead MoreChild Labor : The Hypocrisy Of Modern Slavery1537 Words   |  7 Pagesexploitation, and any form of labor that jeopardizes their physical, mental and moral well-being. However, child labor is still eagerly diffused in developing countries but also in advanced nations such as the United States is not immune to this epidemic phenomenon —highlighting that the efforts spent on regulation have not yielded the desired results. Child labor should be banned, not merely regulated because children are the future of our society, and they must be nurtured not exploited. 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Mental Illness: The Hidden Epidemic Mental health is the successful performance of mental function in all aspects including social interaction, coping, activities etc. Mental illness is a result of sustained pattern of abnormal mood, thinking or distress. It is considered a hidden epidemic because people often feel embarrassed or shame by their illness and don’t speak up about it. 1 in 5 adults experiencesRead MorePoverty Epidemic Within American Society1524 Words   |  7 Pagesundeniable fact there exists a growing poverty epidemic within American society that needs to be addressed. According to a 2012 report by the Cato Institute the United States government spends nearly one-trillion dollars every year to combat severe financial need through a total of 126 separate welfare programs. While this value by itself seems significantly large, perhaps to an even excessive extent, in reality it had little effect on the American poverty level, never al allowing it to drop belowRead MoreUNICEF and Childrens Welfare Essay examples1160 Words   |  5 Pages Health Among the many fights against poverty, improving children’s’ health is one of the major responsibilities. A healthy child becomes a healthy adult, a person who has the ability to create a better life for them, the people around them, their community, and their countries. One of the core UNICEF objectives is to improve the health of the children of the world. Most of the children deaths occur due to pneumonia, preterm birth complications, intra-partum related complications, diarrhea andRead MoreAnalysis of My Antonia by Willa Carter Essay1377 Words   |  6 Pagesthoughtful, intelligent people, though not necessarily in terms of schooling or knowledge. Jim Burden, the story’s narrator, is a heart-felt, wistful personality. In basic terms, he is what would be called a â€Å"dreamer†. He lost both of his parents in an epidemic before the story begins, giving him an introverted style of interacting with strangers. Jim’s development as a character throughout the story is tied to his friendship with the remarkable character of Antonia. Through knowing her, he becomes lessRead MoreCambodia, Vietnam, And Cambodia1563 Words   |  7 Pagesbetween nearby nations. Recovering from a civil war that ended in the mid 1970’s, Cambodia was recorded to have the highest rate of HIV in Asia as of the early 1990’s, with n early sixty percent of its sex workers infected. By the mid 1990’s, the AIDS epidemic was blowing out of control in Cambodia, with drastically increasing numbers of new infections. This crisis lead to the request for international assistance by Cambodia’s government, which was accepted and thus continued to contribute a great deal

Social Psychology - 2623 Words

The desire to be accepted and belong to a group is an undeniable human need. We change because we realize that sometimes we are socially different and want to be accepted in society or it is something that we aim to achieve in becoming (Allen amp; Levine, 1969). The changes that occur have mostly been from the experiences that we see, hear, or feel to make the changes that we do on ourselves (Friedkin, 1998). Social psychologists have conducted numerous experiments and concluded that, through various forms of social influence, groups can change their members thoughts, feelings, and behaviour, intentionally or unintentionally, as a result of the way the changed person perceives themselves in relationship to the influencer, other people†¦show more content†¦The other important study was the one known as the prisoner experiment, performed by Philip Zimbardo (1973) and involved taking at random college students to pretend to be either guards or prisoners in a fake jail. Both set s of students started out equally. The surprising outcome of this simulation was that it had to be abandoned after only 6 days, well short of the planned 2 weeks, because the treatment of the prisoners by the guards was far more aggressive and dehumanizing than had been expected (Moghaddam, 1998). In our present day contacts, an infamous example to illustrate the concept of obedience will be the â€Å"26/11 attack† in 2008 in Mumbai, India, where 166 people were killed. This inhumane act can be due to the fact that the terrorists were definitely following orders blindly, doing what they were told and not considering about the harm they will be causing to the innocent people when they were committing the said act. Cialdini (1993) stated that given an appropriate context, most individuals have the potential to blindly obey commands, even if such obedience leads to harm to others. The study of obedience is of fundamental importance because one must understand the ‘crimes of obedience’ that have persisted in modern times (Moghaddam, 1998). The Khmer Rouge genocide in Cambodia, the My Lai massacre in Vietnam, the terror attack in Mumbai, India, â€Å"ethnic cleansing† in Bosnia, these areShow MoreRelatedSocial Psychology And Social Influence1600 Words   |  7 PagesIn social psychology, social influence is a process where someone’s beliefs, thoughts and behaviour change by being exposed to beliefs, thoughts and opinions of others. It manifests in several forms, such as obedience, compliance and conformity. All these types of social influence have been studied by numerous researchers who investigated the reasons why people conform to social norms and obey to authorities, such as Milgram’s classic studies on obedience. His experiments support the popular ideaRead MoreThe Domain Of Psychology Which Will Be Social Psychology1295 Words   |  6 PagesIntroduction The research study will look at the domain of Psychology which will be Social Psychology. In psychology, social psychology is the methodical study of how people s thoughts, feelings, and behaviours are subjective to change by presence of others. Social psychologists study how an individual’s or a group’s viewpoint is changed by the social influence and communication of other individuals and social groups. In this research the main concentration will be on the topic of conformityRead MoreSocial Psychology And Sociology And Psychology1450 Words   |  6 PagesSocial Psychology is a broad field that incorporates aspects of both the sciences of Sociology and Psychology. This field of study is designed to help answer the question as to why people display certain behaviors due to their interaction with others. This field of study is very interesting due to its practicality, in regards to real-life demonstration, usage, and observation. In my life, I have held several jobs that have been heavily influenced by the dynamics of those who were around me. One jobRead MoreSocial Psychology Essay1906 Words   |  8 Pages Social psychology is a young science, barely a century old (Myers, 2010). Yet already its scientific explorations have shed light on love and hate, conformity and independence - social behaviors that we encounter each day (Myers, 2010). Social psychology is the scientific study of how people think about, influence, and relate to one another. (Myers, 2010). As we mature in life, our social world molds us as we interact in social thinking, social influences, and social relations. 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Both of these broad categories, nevertheless, share the same end goal, which is to understand the human mind and its functions. Psychology defined in the Merriam-WebsterRead MoreSo cial And Developmental Perspectives Of Psychology1446 Words   |  6 PagesPhinney Ong’s (2007) article discusses both the social and developmental perspectives of psychology in relation to the various components and measurements that are commonly used to identify ethnic identity within groups. To aid in their discussion, the researchers start by analyzing the available studies whose research effectually laid the groundwork for the development of both theoretical models and applicable assessments concerning individual and group ethnic identification, such as the MultigroupRead MoreSocial Psychology : The Bystander Effect1061 Words   |  5 PagesAlthough we may not realize it, our social life is constantly being characterized by social influences and our environments. As individuals we tend to give in to social influences because we either do not know how to act in certain situations, or because we follow the social norms (when we tend to embrace other ways of thinking, be having, or feeling that are shared between a group of people). Social Psychology gives us the information we need in order to understand why we, at times, behave in a wayRead MoreSocial Psychology : A Unique Subfield Of Psychology1474 Words   |  6 PagesSocial psychology is a unique subfield of psychology. The history of the psychology dates back in 387 BC when Plato had inferred that the human brain is a device comprising of mental structures. Charles Darwin coined the theory of evolution called â€Å"Survival of the Fittest† when he disseminated his On the Origin of Species in 1859. Many other names have made major contributions in the field of psychology. However, it was Leon Festinger, in 1957, who propositioned his postulation of â€Å" CognitiveRead MoreExamples Of Conformity In Social Psychology1342 Words   |  6 Pagesbeliefs, it is a respectable thing. But, if conforming contradicts one’s values and beliefs  to fulfill others’ expectations t hen it is bad to conform. The film 12 Angry Man highlights normative influence and informational influence theories of social psychology. The twelve man who acted as jurors in the movie were individuals with very different characters and interests; everyone’s task was to decide about the innocence of a young gentleman who was accused of murdering his father. In the beginning of

Decision Making in Healthcare Organization Free Essays

Running Head: Decision Making in a Healthcare Organization 1 Decision Making in a Healthcare Organization Xavier Hunt MHA 601: Principles of Healthcare Administration Professor Jack Lazzare December 19, 2011 DECISION MAKING IN HEALTHCARE ORGANIZATION 2 In the health care profession a CEO will be asked to make a lot of difficult decisions. The CEO will not only have to make decisions that fit the ongoing vision of the healthcare facility he/she may work at they will also have to form stable relationships with their peers, media, and staff. Decision making occurs in all organizations. We will write a custom essay sample on Decision Making in Healthcare Organization or any similar topic only for you Order Now The decision-making process begins with identifying a question, problem, or area needing improvement, or an operational issue. Problems, issues, questions, and operational challenges come to leaders and managers from many different people both within and outside the health organization (Pablo, 1996). To make the important decision that was given to us in the case study, I would use the garbage can model and its subsets to help me come to a conclusion. This decision involves a lot of people so the choice that will be made will affect all parties involved. In this paper I will discuss how I would tackle this problem with the various tools of decision making through the readings that we have had. The Garbage Can Model How can the garbage can model help in this situation? The garbage can model was invented to expand the understanding of the organization. It addresses the problem that is going on at that time and accepts confusion as a reality. In the garbage can model loose coupling is required in an organization to understand decision making. The garbage can model has also been introduced as a possible method to understand how an organization learns (Tsang, 1997). In the case study the CEO is faced with a myriad of issues like for instance trying to keep the physicians, and adequate staff at the hospital not only that if they were to leave they have threatened to go to their rivals hospitals across the city. The CEO also has to deal with a possible DECISION MAKING IN HEALTHCARE ORGANIZATION 3 lawsuit because the nurse who possibly has HIV has been asked to leave the operating room to work somewhere else. Would this not spark a fire? Could asking the nurse to leave no matter how they tried to butter the deal up still seem like covert discrimination? So the hospital is about to be hit by a media freight train if they cannot get this under control. The garbage can model allows for the CEO to handle these problems accordingly. â€Å"Garbage can decisions can occur in any organization but are more likely to be found in ‘organized anarchies’ where decisions are made under ambiguity and fluid involvement of participants. † Garbage can models are attempts at finding logic and order in the mist of decision-making chaos. Garbage, defined as sets of problems, solutions, energy, and participants, is dumped into a can as they are produced (streams of â€Å"garbage† in time) and when the can is full, a decision is made and removed from the scenario (Takahashi, 2002). The garbage can model depicts the chaotic nature of decision making. Temporal Order Temporal order is a component of the garbage can model. Temporal order replaces sequential order. Time is spatial in that a multitude of issues, problems, information flows, and sensing mechanisms can bombard decision makers in short or long time blocks. How problems and information to resolve the problems arrives in time has relatively equal priority as the evaluation of their importance. Arrival time and sequence in the current context influences decision makers’ attention to the situation. â€Å"The process is thoroughly and generally sensitive to load. An increase in the number of problems, relative to the energy available to work on them, makes problems less likely to be solved, decision makers more likely to shift from one arena to another more frequently, and choices longer to make and less likely to resolve problems† DECISION MAKING IN HEALTHCARE ORGANIZATION 4 (March, 1996). Individuals in the decision-making process, directly and indirectly, are interconnected and influence the context of the decision at hand. The amount of time that the CEO has to make his decision is limited he has to try to make an informed decision about a very sensitive issue that involves a lot of individuals. His decision also will take an effect on peoples family members that use the hospitals services. If he keeps the man will they still want to use the hospital? Or will they go to the cross cities rival hospital? The CEOs problems increased when the media got involved. The CEO has to find a way to balance his time so no one issue become bigger than the other because if he does this something will be forgotten in the process. To combat these issues the CEO will have to be attentive. Attention demands influence decision making. Time and energy must be allocated to understand, evaluate, and formulate a problem, then synthesize relevant information, evaluate options, and finally choose an alternative to counter or terminate the problem. Individuals focus on some things and do not attend to others in the same space of time. Corporate actions, outcomes, and responsiveness are the results of dynamic organizational processes, not heuristics of individual choice (Swanson 1996). Time and energy combine to form â€Å"attention. † Attention is a dynamic concept that is highly dependent on load (that is the number of decisions that need to be made). Information to Media The information that is conveyed to the media is an important tool in this case study. The way that we receive news has dramatically changed in recent years with the addition of social DECISION MAKING IN HEALTHCARE ORGANIZATION 5 etworking sites. These sites allow us to get information much more quickly, and the way a decision is made and perceived can be misconstrued. Information richness is defined as the ability of information to change understanding within a time interval. The longer the time interval to exchange understanding, the less rich the information. Consequently, the less time required the more rich the information is to the communicators (sender and receiver). The media (such as email, the telephone, or face-to-face conversation) that carries information to intended audiences also has a richness associated with it. A continuum of media richness has been established based on the medium’s capacity for immediate feedback, the number of cues and channels utilized personalization, and language variety. In decreasing media richness, the continuum of richness consists of: â€Å"1) face-to-face, 2) telephone, 3) personal documents such as letters, memos, and emails, 4) impersonal written documents, and 5) numeric documents. † The richer the media, the better equivocality can be reduced; media low in richness is best used when communicating messages that are understood well and possess standard information (Draft, 1986). Simply put, face-to-face interaction works best and bulletin board flyers work the worst in transferring meaning. Leaders and managers must consider what media with which to communicate to ensure the highest probability to transfer meaning to their intended audience. So as CEO he need to make sure that he communicate well with the media saying exactly what he means at all times. My final decision would be to not remove the nurse from the operating room because if he is singled out a lawsuit would ensue and it would be hard to say that he was not removed because it is suspected that he has HIV. He cannot be asked if he has it or not because of HIPPA DECISION MAKING IN HEALTHCARE ORGANIZATION 6 laws prohibit this. As long as everyone followed hospitals protocols such as use of blunt tip sutures as approved by the surgeon, a hands free neutral zone large enough where sharps can be placed and not easily tipped over and the use of double gloves in the operating room if would be okay for everyone to work there. If these procedures were taken lightly whoever did not follow would be reprimanded because there is little room for error in this type of setting. It has already been said that you treat everyone as if they are infected not just certain people. DECISION MAKING IN HEALTHCARE ORGANIZATION 7 References Daft RL, Lengel RH. Organizational information requirements, media richness, and structural design. Manage Sci. 1986;22(5):554–571. March JG, Weisinger-Baylon R. Ambiguity and Command: Organizational Perspectives on Military Decision Making. Marshfield, MA: Pitman Publishing; 1986. Pablo AL, Sitkin SB. Acquisition decision-making processes: The central role of risk. Journal of Management. 1996;22(5):723–747. Swanson DL. Addressing a theoretical problem by reorienting the corporate social performance model. Acad Manage Rev. 1995;20 (1):43–65. Takahashi, N. A single garbage can model and the degree of anarchy in Japanese firms. Hum Relat. 2002;50(1):91–109. Tsang EWK. Organizational learning and the learning organization: A dichotomy between descriptive and prescriptive research. Hum Relat. 1997;50(1):73–90. How to cite Decision Making in Healthcare Organization, Papers

Brand Equity and Advertising

Question: Discuss about the Brand Equity and Advertising. Answer: Introduction The study consists of analysing a topic that will assist the viewer of the study to grow interest in the field of professional development related to the topic. Apart from that, different scholars and business leaders are described in the topic in details that will encompass various ideas provided. It will help in growing an interest related to the business topic. The topic selected for the study is the power of branding. It is a popular topic has huge significance in the business world. Apart from that, one can develop career in this field of work. Lot of scopes are present in the world of branding. Ideas of the contemporary topics Branding or a branding is defined as the sets of associations, which are created, by a single person or a group of persons for a company, individual, product or service. These sorts of associations are promoted within the minds of the target markets with the help of different activities of marketing and through corporate identity. For instance, a poor press review is responsible for degrading the brand image of the product. It will harm the brand image of the whole company while creating negative associations in the minds of the consumers in the target market (Buil et al., 2013). Power of branding is responsible for creation of positive impact regarding the brand of the product or individual in the minds of the target customers. Whenever a new product is launched in the market, marketers are busy in promoting the brand and its message in the target customers. The unconscious feeling regarding the brand is known as the fantasy of the brand. Fantasy of a brand is the responsible for the power of branding activities that is being proposed by the marketers associated with the brands. Branding is considered as everything. Business is solely dependent on customers. On the other hand, branding is solely focused to the customers of the target market and community as a whole. Proper branding of a particular product will mould and shape the minds of the customers in the target markets. Through the power of branding, interaction of the brands with the customers is done (Stahl et al., 2012). The conscious signs of branding include the features, prices, attributes, advert ising and marketing techniques of the products, services, individuals. On the other hand, the unconscious side of power of branding include the underlying feeling that is connected to the brand. Both the conscious side and unconscious side of branding help in making the consumer decision making process of purchasing that product (Horng et al., 2012). Exploring personal interests Power of branding is a huge topic that requires a proper understanding level in terms of the brand the person is working with. Branding includes many sub categories such as brand personality, brand equity, brand value, brand management, etc. It requires a high level of communication skills because a single person cannot do the job of branding solely. Many responsibilities are attached with it that requires cooperation of other employees of various departments. A professional of branding must understand the importance of communication in branding (Bruhn et al., 2012). Communication of message between the brand and the target customers are essential. The professional associated with branding should maintain a relationship between designing and branding. For instance, it can be said that, if a company lose its all assets related to production, it can survive in long run. However, if the consumers of the company forget everything about the brand, then that company will certainly not surv ive in the market. Branding is an area where it requires creativity. I am fond of things that require creativity. Brand management is a professional area where people can achieve a good position in their career life by their creativity. Creative strategies are to be formulated in order to improve the performance of the brand in the target market. It is seen that brand managers are responsible for designing elegant business plans regarding branding (Vomberg et al., 2015). If a brand manger does not have a proper knowledge about the power of the brand and the brand he is, working with then he will not be able to exploit the available market opportunities for branding and delivering the market share, sales volume, and projections of profit related to the chosen business vertical. Apart from that, knowledge regarding power of branding is required while executing the formulated strategies by taking the help of a cross-functional team (Zhang et al., 2014). A cross-functional team in the field of branding wil l work if the professional associated with branding communicate properly with the team by proper conveying the message. It is the aspect, which attracts me in the profession of branding. Apart from that, I have a keen interest in gathering knowledge of different types of branding activities that marketers are implementing not only for making the brand successful but also for making a successful growth of career. Demonstration of communication skills Communication skills are the important attributes that are required in almost all phases of life. Without communication, a person cannot express his views or solve the queries of the life. However, in this study essential skills of communication regarding the profession of brand management. Branding is an area that has been my favourite area of interests. Brand management is a difficult task that requires knowledge on various aspects. A person who is responsible for maintaining the image of the brand has to keep in contact with every department of the organization (Erdem Swait, 2016). Feedback from the various departments is necessary, as it is essential to decide the activities that will help in maintaining brand equity in the target market. Communication skills are required to maintain a good range of communication among the employees of the organization related to the department of marketing, customer relationship management. Apart from that, feedbacks of the customers both from online stores and from offline stores are required so that they can be implemented in the strategies of brand management (Buil et al., 2013). Communication is considered as the key aspect that involves collaboration. Both in terms of business life and in terms of social life, communication is essential. Communication skills regarding branding can be developed by following some simple activities. It will help the professional in achieving perfect results in understanding the power of branding. Finally, it will lead to improved branding activities of the company (Aaker Biel, 2013). The steps of improving communication skills in the workplace are taking responsibilities, staying calm in aggressive situations, keeping focus to the goals, encouraging listening, compromising things, avoiding arguments, conveying message to the required employees. If a professional follow the above mentioned steps, then an improvement of the level of communication between the internal and external stakeholders will be identified (Keller, 2016). Finally, it will result in developing a sound career in the field of branding or brand management with a multinational or a global brand. Conclusion Branding is an aspect that has importance both in terms of marketers and in terms of employees. It is seen that there are many leaders who are associated with the profession of branding of different types of world famous brands. Apart from that, it can be said that, there are many kinds of ideas that are found regarding the topic. An aspect of career development is described in details with a proper development of communication skills required to grab an opportunity while being recruited in the field of marketing and branding. For this, a vivid knowledge is required regarding different attributes of branding. References Aaker, D. A., Biel, A. (2013).Brand equity advertising: advertising's role in building strong brands. Psychology Press. Bruhn, M., Schoenmueller, V., Schfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9), 770-790. Buil, I., De Chernatony, L. and Martnez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), pp.115-122. Buil, I., Martnez, E., de Chernatony, L. (2013). The influence of brand equity on consumer responses.Journal of consumer marketing,30(1), 62-74. Erdem, T., Swait, J. (2016). The Information-Economics Perspective on Brand Equity.Foundations and Trends in Marketing,10(1), 1-59. Horng, J. S., Liu, C. H., Chou, H. Y., Tsai, C. Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions.Tourism Management,33(4), 815-824. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS Review, 1-16. Stahl, F., Heitmann, M., Lehmann, D. R., Neslin, S. A. (2012). The impact of brand equity on customer acquisition, retention, and profit margin.Journal of Marketing,76(4), 44-63. Vomberg, A., Homburg, C., Bornemann, T. (2015). Talented people and strong brands: The contribution of human capital and brand equity to firm value.Strategic Management Journal,36(13), 2122-2131. Zhang, S. S., van Doorn, J., Leeflang, P. S. (2014). Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?.International Business Review,23(1), 284-292.

Business Law Safety of the Clients

Question: Discuss about the Business Law for Safety of the Clients. Answer: Executive Summary The individuals engage in various contracts for mutual benefits and for the prosperity of the businesses. The agreements vary from time to time and each involved parties have their issues that need to be addressed. It must be signed for it to be valid and for the objectives set to be achieved. The parties must ensure they understand the statements before signing the agreement. It is to ensure that they are clear and to prevent any breach of the contract as it is unacceptable in a court of law. An individual may face heavy fines due to breaching of the contract or get suspended from accessing the government contracts. The parties involved in the agreements should ensure that they mutually benefit from the contract and not use others for their own advantage. There should be fairness while engaging in the contracts to prevent future issues or creating conflicts. Many people end up being enemies due to lack of cooperation and respect while undertaking the business they have signed up to do. It is the best thing for the parties to give out their best and ensure everyone benefits. Bill and Jill vs Dodgy Pty Ltd The Sydney cbd caf was bought by Bill and Jill from the contract seller Dodgy Pty Ltd for a period of 5 years. The seller did not give the clear details about the operation of the business and the amount of cash it earns weekly[1]. Bill and Jill should ensure they have the signed documents to outline the agreement they engaged in with Dodgy Pty Ltd. On the other hand, the seller should be sued for giving wrong information to the buyers[2]. It is against the law to use false information to win the clients mind for one advantage[3]. It is punishable in a court of law and the seller may end up facing heavy fines for the intended mistake. In addition to that, the Dodgy Pty Ltd should also cater for the mental distress that they have cause Bill and Jill[4]. They expected a particular amount weekly and the business never earned the cash. The seller stated an amount in the contract was higher than what the caf was earning weekly. There was a difference of 8,000 dollars on the weekly takings that was not acceptable by Bill and Jill as it was not their expectation[5]. There should have been clear details about the business and the contract seller should have given the right information regarding the enterprise (Rush Ottley, 2006). The contract is a very vital document as it outlines the terms and conditions that need to be followed for the benefit of the involved parties[6]. The business law ensures that the rights of the individuals who have engaged in the contracts. Bill and Jill will be compensated for their loss if they follow the law and report the matter to the authorities[7]. The court of law judges will help determine the final ruling and ensure that justice prevails. The Dodgy Pty Ltd had no right to give false information to the clients[8]. They should ensure that they always give correct details to avoid any complications or deceiving the customers. The law will ensure that Bill and Jill get their compensation from Dodgy Pty Ltd. It will help reduce the mental distress among that Bill and Jill are experiencing[9]. Moreover, they should have gotten legal advice so that the details of the contract would have been clarified to them. There are statements that may be confusing in the agreement and need t o be understood clearly to prevent any future misunderstandings[10] (McKendrick, 2012). Hugh Pizza Business The pizza business ran by Hugh should follow the right procedure to ensure it is accordance to the law. The individual had been using the UberEats to pick up and deliver the pizzas to the clients all over Sydney. The sales have been good and the food delivery has ensured the success of the business. In addition to that, the change of the delivery mode to cut the expenses is not in the right manner as required by law[11]. There should be registered documents to show that they are legally allowed to handle the advertisements or operating the business. The management of the enterprise should be handled in the right way to ensure the success of the business[12]. The law requires one to acquire the business permit that allows one to operate a particular business on a day to day basis. The organization may be a sole proprietor or a partnership depending on the persons that need to engage in business[13]. The business laws stipulate the rules that need to be followed by all the businesses f or a smooth running. The individuals who operate the enterprises should keep this in mind and ensure that they follow them to avoid any penalties or facing the court of law[14]. It is important for the best of the organization and its clients so as to avoid any complications in the future. The conflicts with the authorities due to lack of the required documents or not following the rules should be minimal and avoided at all times[15]. The violation of the law is not accepted and the persons should do their best to follow the rules (Gillies, 2004). The UberPizzaDelivery may face heavy fines and end up lacking permission to operate the business. It is because they do not have the required documents to handle all the tasks they require. It is the duty of the management to ensure that they undertake the right measures and follow the law to acquire the relevant documents for the enterprise[16]. On the other hand, the introduction of other materials such as cheese that is not fresh is unacceptable. The organization need to face charges for its action. In addition to that, the business should face murder charges for producing pizza with out of date ingredients. The customers got sick and one of them died in the process for consuming pizza that does not meet the requirements. It is inappropriate for an individual to use ingredients that are stale to cut costs without worrying about the health of the clients. The health of the customers should be given priority as they are the ones who help the organization generate income from time to time[17]. They should be treated with respect they deserve to help have constant clients for the business (Frey Frey, 2001). The court of law will impose heavy fines to the pizza business and also be accused of murder for producing products that are harmful to the health of the people. The ingredients should be well checked and certified by the health officers to ensure they do not harm people. The business should also be put under surveillance for the authorities to monitor its activities[18]. The health officials should be deployed and check the status of the pizza production area and the ingredients that are used. It will ensure the safety of the public and ensure that no more deaths occur. The individual operating the business can also risk jail sentence due to murder caused by the pizza produced using out of date ingredients. The court of law has the power to terminate the business and impose heavy fines on the owner of the pizza business[19]. On the other hand, the customers can also report the matter to the court and the enterprise will be held liable for its mistakes. The organization will have to pay for the mental distress they have caused the clients and also take care of the medical bills to ensure the safety of the customers (Frey Frey, 2001)[20]. Conclusion Lastly, it will serve as an example to the other persons who engage in such dirty businesses without thinking of the safety of the clients. Their main aim is to make money at the expense of the customers who on a day to day basis help generate income for the business. It is not acceptable by the law or even the society. The business individuals should do clean businesses that help them succeed gradually but not looking for other ways to become richer faster. The greed for money led to Hugh using the stale ingredients to make the pizzas that he sold to his customers all over Sydney. He had earlier been famous for his good products and he used this advantage to sell other pizzas that had been produced in the wrong manner. The health of the people deteriorated at a high rate and many got hospitalized as one of them died in the process. The business should serve as an example to other organizations that may have other motives other than conducting the intended business. References Beatty, J. F., Samuelson, S. S. (2007).Business law and the legal environment. Mason, Ohio: Thomson/West. Rush, J., Ottley, M. (2006).Business law. London: Thomson. Gillies, P. (2004).Business law. Sydney: Federation Press. Abbott, K., Pendlebury, N., Wardman, K. (2007).Business law. London: Thomson. Cheeseman, H. R. (2016).Business law: Legal environment, online commerce, business ethics, and international issues. Boston : Pearson Goldman, A. J., Sigismond, W. D. (2011).Business law: Principles and practices. Mason, OH: South-Western Cengage Learning. Frey, M. A., Frey, P. H. (2001).Essentials of contract law. Albany, NY: West/Thomson Learning. McKendrick, E. (2012).Contract law: Text, cases, and materials. Oxford, U.K: Oxford University Press. Case Laws AGC (Advances) Ltd v McWhirter (1977) 1 BLR 9454 Air Great Lakes Pty Ltd v KS Easter (Holdings) Pty Ltd [1989] 2 NSWLR 309 Alati v Kruger (1955) 94 CLR 216 Andrews v Australia and New Zealand Banking Group Ltd [2012] HCA 30 Astley v Austrust Limited (2000) 197 CLR 1; [1999] HCA 6 (4 March 1999) Baltic Shipping Co v Dillon (1993) 176 CLR 344 Booker Industries Pty Ltd v Wilson Parking (Qld) Pty Ltd [1982] HCA 53; (1982) 149 CLR 600 Brisbane City Council v Group Products Pty Ltd [1979] HCA 54 Butler Machine Tool Co Ltd v Ex-Cell-O Corp (England) Ltd [1979] 1 WLR 401 Coal Cliffs Collieries Pty Ltd v Sijehama Pty Ltd (1991) NSWLR 1 Commercial Bank of Australia v Amadio (1983) 151 CLR 447 Concrete Constructions v Nelson (1990) 169 CLR 594 Demagogue Pty Ltd v Ramensky (1992) 39 FCR 31 Dunlop Pneumatic Tyre Co Ltd v Selfridge and Co Ltd [1915] AC 847 Foran v Wight [1989] HCA 51; (1989) 168 CLR 385 Gates v City Mutual Life Assurance Society Ltd (1986) 160 CLR 1 Google Inc v Australian Competition and Consumer Commission [2013] HCA 1 (6 February 2013) Koompahtoo Local Aboriginal Land Council v Sanpine Pty Limited (2007) 233 CLR 115 Luna Park (NSW) Ltd v Tramways Advertising Pty Lt (1938) 61 CLR 28 National Australia Bank Ltd v Garcia (1996) 39 NSWLR 577; [1996] NSWSC 253 Port Jackson Stevedoring Pty Ltd v Salmond Spraggon (Aust) Pty Ltd [1978] HCA 8; (1977) 139 CLR 23 Walford v Miles [1992] 2 AC 128